[Mark Boss]

Dave,

Thanks for sharing your technique of “related-but-not-primary” keywords. I have not seen that approach before, and it’s really interesting.

Since my previous post, I continued with my small but very focused list of keywords, and I lowered my bids to about half of the average bid. While this results in less Impressions and data to work with, it’s less damaging to my limited budget. Unfortunately, while I did get some Clicks, they did not result in Sales.

I’m still tweaking metadata, ad copy, page description, etc., but thanks to you I now have a new angle to try. Thank you!

Sincerely,

Mark Boss

[Author]

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