IASFA – Promotions in 2022We’re going to go with both FREE and 99 cents in the monthly promotions without the additional listbuilding element (which we will do separately through paid advertising to get us over that 10k list hump – we will ask you to include language in your newsletters to ask folks to join the IASFA list, but it’s not the primary effort in 2022).
Here it is and I don’t want people to bitch about their genre not being included. That’s why I have the “All SF/All Fantasy/UF” categories. You can pimp your stuff in there. I did not include SFR this year as a separate promo because the SFR promotion in 2021 cost us subscribers. It was not just ineffective, but set us back. We have not built a list that is accepting of the SFR genre.
How to do a 99 cent promotion? More info on that later. It’ll probably be $5 for each 99 cent submission, just like the new release announcements. We’ll verify/clarify/informify after 20Books Vegas. IASFA 2022 Free & 99 cent Promotions
- Jan 23-27 – YA Science Fiction
- Feb 20-24 – High Fantasy
- Mar 27-31 – Military SF
- Apr 24-28 – Urban Fantasy
- May 22-26 – Post-Apocalyptic/Dystopian
- Jun 26-30 – LitRPG/Cyberpunk
- Jul 24-28 – Science Fiction Short Stories (published separately with covers)
- Aug 21-25 – Fantasy Short Stories (published separately with covers)
- Sep 25-29 – All Science Fiction
- Oct 23-27 – All Fantasy
- Nov 19-23 – YA Urban Fantasy
- Dec 18-22 – Space Opera
Paid Promotions – IASFA Paid Book Bundles: Generally, this will be a first in series of complete novels or even standalones. These cannot have been FREE during the previous year as that dilutes their saleability. We do a direct sale via BookFunnel so readers can access this sale from anywhere in the world. We run this for three weeks and all participating authors are required to promote to their lists and on social media during the promotion period. Not everyone who applies will be included as an optimal number of participants is about 15. We only want to include the best of the best. We’ll post in here when we’re ready to screen titles and build the bundle. Participating authors will get a media kit in advance with links, graphics, and promotional language.
March 1-21, 2022 – Science Fiction Space Adventure (includes Mil SF, Space Opera, Galactic, Alien Contact, and those genres that touch on SF adventure, but NOT SF Romance). This is for complete novels only (at least 40,000 words) and the book must be not exclusive to Amazon for this period as we’ll be selling it wide in a bundle with other titles.
September 1-21, 2022 – Urban Fantasy (all genres except for steamy – no on screen sex). This is for complete novels only (at least 40,000 words) and the book must be not exclusive to Amazon for this period as we’ll be selling it wide in a bundle with other titles.